The fashionable Levi's spectacles are on the shelves now. Those who sign up the family package with us are able to enjoy a special discount upon purchasing this. Those who sign up as a member in our shop can enjoy the special discount too! 
Saturday, July 31, 2010
Promotion - Levi's
The fashionable Levi's spectacles are on the shelves now. Those who sign up the family package with us are able to enjoy a special discount upon purchasing this. Those who sign up as a member in our shop can enjoy the special discount too! 
Which glasses suit your face shape?
Here is a guide to the five main face shapes - and which glasses suit which shape.
Round - People with round faces - such as Elton John - have wide foreheads and rounded chins. If your face is this shape Sharezah recommends that you choose glasses with an angular shape, to break up the roundness of the features. She also recommends that you choose glasses that are wider than they are deep. 'This is because round faces tend to be short,' she says. 'Deep glasses on a round face will hide more of the face and so make it appear even shorter. Glasses that aren't as deep will make the face look longer.'
Heart-shaped - If you have quite a large forehead and a neat, heart-shaped chin, you probably have a heart-shaped face like Jennifer Aniston. This shape of face can suit both round and angular glasses as it contains both angular and round shapes. Avoid glasses that are wider at the top than the bottom, however, as this could make your face appear 'too heavy'.
Oval - You're in luck if you have an oval face, like Natalie Appleton. This type of face is considered to be a well balanced shape because it is usually softly rounded with high cheekbones and can usually take round or angular glasses.
Square - Square-faced types like Sophia Loren usually have broad, deep foreheads, wider jawlines and square chins. Because their faces are angular they suit rounded or oval shaped glasses to soften their look.
Oblong - If you have an oblong-shaped face like Ulrika Jonsson you should avoid small or narrow square-shaped glasses. Wider frames look much better than narrow frames as they break up the length of the face. Square shaped glasses only emphasise the angular features of the face.
Round - People with round faces - such as Elton John - have wide foreheads and rounded chins. If your face is this shape Sharezah recommends that you choose glasses with an angular shape, to break up the roundness of the features. She also recommends that you choose glasses that are wider than they are deep. 'This is because round faces tend to be short,' she says. 'Deep glasses on a round face will hide more of the face and so make it appear even shorter. Glasses that aren't as deep will make the face look longer.'
Heart-shaped - If you have quite a large forehead and a neat, heart-shaped chin, you probably have a heart-shaped face like Jennifer Aniston. This shape of face can suit both round and angular glasses as it contains both angular and round shapes. Avoid glasses that are wider at the top than the bottom, however, as this could make your face appear 'too heavy'.
Oval - You're in luck if you have an oval face, like Natalie Appleton. This type of face is considered to be a well balanced shape because it is usually softly rounded with high cheekbones and can usually take round or angular glasses.
Square - Square-faced types like Sophia Loren usually have broad, deep foreheads, wider jawlines and square chins. Because their faces are angular they suit rounded or oval shaped glasses to soften their look.
Oblong - If you have an oblong-shaped face like Ulrika Jonsson you should avoid small or narrow square-shaped glasses. Wider frames look much better than narrow frames as they break up the length of the face. Square shaped glasses only emphasise the angular features of the face.
News: Zeiss Myovision Lens
Tuesday, 20/04/2010
By Sia Ling Xin
A NEW type of spectacle lens, which can slow down the rate at which short-sightedness worsens in children, is now available here.
The lens, called MyoVision, has been shown in a study to slow the progression of myopia in children aged six to twelve years by an average of 30%.
For example, this means that a child who wears spectacles with the lenses will have his degree of myopia increase by 35 degrees in a year, instead of by 50 degrees for children wearing spectacles with normal lenses.
Myopia, which cannot be cured, occurs often when the eyeball grows too long, resulting in the eye not being able to see distant objects clearly.
More children here become short-sighted, and at a faster rate than children elsewhere.
About four in five aged 18 years here are myopic, double the number in the United States. Myopia rises by 80 to 100 degrees a year for those aged six to ten years here, higher than the 50 degrees for those in the US.
The lens was developed by ophthalmic-product provider Carl Zeiss Vision, while the study was conducted by Australia-based Vision Cooperative Research Centre (CRC).
A conventional spectacle lens is designed such that it corrects a wearer's central vision, but not the peripheral vision.
In a bid to "sharpen" the blurred peripheral images, the eyeball will elongate and increase the myopia, said Professor Brien Holden, the chief executive of Vision CRC, who led the study.
The new lens is designed to correct central vision and project peripheral images so that the eyeball will no longer strain to elongate itself, he said.
This would reduce the rate of progression of myopia, the CEO added.
It takes about half a year for the effects of the lens to be apparent, Prof Holden said.
The lens was tested as part of a two-year trial, which started in 2007 and involved 800 myopic children - 700 from China and 100 from Australia - aged from six to fourteen years.
Under the trial, 50 children used one of 14 treatments for myopia developed by Carl Zeiss Vision - eight types of spectacle lenses, including this new one, and six types of contact lenses.
The remaining 100 children wore normal spectacles.
Besides MyoVision, two other treatments were found to be effective, and Zeiss is looking into commercialising them later.
Dr Koh Liang Hwee, an optometrist in private practce, said that MyoVision provides a "non-invasive and risk-free way to address myopia in children."
Singapore Management University professor in information technology Michelle Cheong got her 10-year-old son started on MyoVision lenses two weeks ago, after hearing about it from friends.
She said: "There is no harm in trying just to see if it works. It does not need surgery andis quite simple to use."
ZEISS MYOVISION is available at FAMILLE OPTICS in Singapore. Please book your child's appointment with us.
Why do I need an eye check?
- Regular eye tests are necessary in order to avoid unnessary damage to the eyes caused by undiagnosed conditions. It is very common that eye diseases and vision problems are developed without us knowing them. Learning about it early on can prevent further damage.
- Early diagnosis of eye health conditions or problems is especially important in young children. Being able to detect problems early can prevent development and learning problems. Children who are seen to have sight problems can often be treated.
- Yong children between the ages of 1 to 5 also need eye tests to look for common toddler eye problems such as crossed eyes, turned-out eyes, or lazy eyes.
- People who have occupations which affect and use the eyes many hours of the day should also have regular tests. These occupations include drivers and those who strain their eyes for hours during work. Regular tests can help diagnose problems early and promptly apply the needed medical care, if possible.
- Regular eye exams are also needed by those who wear glasses or contact lenses. Eye examinations can determine whether there is a need to adjust the vision grade of eyeglasses or contact lenses.
- People who have a family medical history of eye disease or a type of chronic disease such as diabetes, then a regular vision test can also help monitor vision as well as watch out for more serious vision problem.
- Eye Exams are also need to be administered once every two or four years to those who are between the age of 40 to 65. Adults in their middle to senior age have a higher risk for eye diseases and vision problems.
Friday, July 23, 2010
Events
1)A talk on the Importance of Eye Care
Speaker: Optometrist Koh See Hui
Date: 22 August 2010
Time: 1:00pm to 3:00pm
Venue: Public Hall in Tiong Bahru
2) A talk on the Eyesight Problems
Speaker: Optometrist Phang Lee Ching
Date: 29 August 2010
Time: 1:00pm to 3:00pm
Venue: Public Hall in Tiong Bahru
Speaker: Optometrist Vivian Ng Voon Li
Date: 5 September 2010
Time: 1:00pm to 3:00pm
Venue: Public hall in Tiong Bahru
Speaker: Optometrist Leow Queh Hoon Tracy
Date: 12 September 2010
Time: 1:00pm to 3:00pm
Venue: Public Hall in Tiong Bahru
5) A talk on Functions of Eye Care Products
Speaker: Optometrist Joel Lee Xin Jun
Date: 19 September 2010
Time: 1:00pm to 3:00pm
Venue: Public Hall in Tiong Bahru
Admissions are free for all the talks. You are allowed to consult our optometrists on related topic with no charges. Families who sign up our family package will enjoy an extra promotion on the specific days. Brochures will be given to all the attendants.
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